Customer focus: organization depends on its customers. Therefore, the organization should understand the current and future needs of customers, meet customers and strive to exceed customer expectations. Leading role: the leader to establish the purpose and direction of the organization. They should create and maintain the internal environment that allows employees to fully participate in the organization's goals. Full participation: the staff at all levels is the organization of this, only their full participation, in order to make their talents for the organization to benefit. Process approach: to manage the activities and resources related to the process, can be more efficient to get the desired results. System approach to management: identifying, understanding, and managing as a system of interrelated processes that contribute to the efficiency and effectiveness of the organization's goals. Continuous improvement: the continuous improvement of the overall performance of the organization should be an eternal goal of the organization. Decision making method based on fact: the effective decision is based on the analysis of data and information. Mutually beneficial supplier relations: the organization and its suppliers are mutually dependent and mutually beneficial relations can enhance the capacity of the two sides to create value.